UX & UI Design Motion Design
Los Angeles, USA
"What's going on right now?" BOOM creates a geofence around areas like college campuses, and lets students share real-time photos and videos about nearby events.
Take a deep dive into the app's branding and create a roadmap for a new visual design.
What does it mean to BOOM? We explored the concepts of celebration with moodboards, sketches, and various iterations for the new logo.
The result? A brand manual with guidance on everything from colors and icons to different facial expressions of the balloon logo.
Color Palette & Typography
We documented problems, possible issues, opportunities to improve, and set objectives for the UX in the redesign. Armed with the client’s brief and our own UX analysis, we developed a game plan to overhaul the app’s UX.
We put together wireframes of key screens in the app before beginning the visual design.
We created a small prototype with the design of the key screens for the in-house team to use as a foundation for the rest of the app.
How many different facial expressions can a balloon have? How does it move when you log in successfully? Animation of the brand’s logo was a key part of the design.
Splash Screen Animation
BOOM Micro Interaction
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