Boom

A real-time photo app to know what’s happening now

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Project Type

iOS App

Our Role

UX & UI Design Motion Design

Year

2017

Location

Los Angeles, USA

The Project

"What's going on right now?" BOOM creates a geofence around areas like college campuses, and lets students share real-time photos and videos about nearby events.

The Challenge

Take a deep dive into the app's branding and create a roadmap for a new visual design.

Branding, UI design, and interaction design to help this location-specific app cure FOMO

Branding

What does it mean to BOOM? We explored the concepts of celebration with moodboards, sketches, and various iterations for the new logo.


The result? A brand manual with guidance on everything from colors and icons to different facial expressions of the balloon logo.

BOOM

Concept Triggers

BOOM

App Icon

BOOM

Logotype Construction

BOOMBOOM

Mascot Expressions

BOOM

Color Palette & Typography

BOOM

User Experience

We documented problems, possible issues, opportunities to improve, and set objectives for the UX in the redesign. Armed with the client’s brief and our own UX analysis, we developed a game plan to overhaul the app’s UX.

User Experience

User Experience

We put together wireframes of key screens in the app before beginning the visual design.

User Experience

Visual Design

We created a small prototype with the design of the key screens for the in-house team to use as a foundation for the rest of the app.

Boom
Boom
Boom
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Boom

Motion

How many different facial expressions can a balloon have? How does it move when you log in successfully? Animation of the brand’s logo was a key part of the design.

Splash Screen Animation

BOOM Micro Interaction

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