The challenge
An evidence-based, user-centric website
A navigable, user-friendly website can’t be built just on guesswork. To begin creating Fetcher’s sitemap, we used insights from customer interviews and reviews combined with our custom website structure process, which helps us anchor our sitemap in business and user goals. Finally, we extensively tested our first versions of the site to incorporate real user feedback before releasing the site to the world.
The outcome? A website perfectly tailored to users with a clear mission, unlocking the secret to boosting lead contact rates.
Our Impact
A cohesive identity from start to finish
We focused on aligning the Fetcher team through our Brand Sprint and Brand Story workshops. These sessions defined their core personality and value proposition, shaping the foundation for our communication strategy and the visual identity of the new brand. This essence flowed seamlessly into every visual design, illustration, UI component, and brand asset throughout the transformative process.
Custom-made illustrations and animations
A brand to be proud of
Quality is a given for us–but that’s just the starting point. We can’t walk away from a project satisfied if our client isn’t as proud to show off the results as we are.
To ensure this is the case, our branding process is collaborative with our client from the word “go.” With Fetcher, this meant not just starting with our branding workshops, but also involving the client team in every step of the process, from the initial mood boards to the final iterations of the brand.
Going for the extra mile
While we didn’t originally plan to touch Fetcher’s logo, once their brand had gotten a full makeover, we all agreed it was time to update the logo to match.
We ended up surpassing Fetcher’s expectations for their revamped identity, seamlessly merging the company's name, mission, and key features into a logo that tells a compelling story.
Partnering with the best
At Purple Bunny, we know our strengths: We’re experts in design, strategy, and project management. But Fetcher also needed a web development team, which is why we combined forces with our partners at Litebox to achieve only the highest standard in web development and implementation. The best part of our partnership is that we’ve worked so closely for so many years, that we function as one, seamless team.
With Litebox’s help, Fetcher’s site came to life with a stand-out brand and a website sure to get more clicks.
