Las Golondrinas
Designing the Digital Home for Wave Lovers
Designing the Digital Home for Wave Lovers
Designing the Digital Home for Wave Lovers
Brand Identity
Brand Identity
Brand Identity
Brand Identity
Product Design
Product Design
Product Design
Product Design
The brief.
The brief.
Las Golondrinas is a project created by and for wave lovers. It was born from a vision to build a global collection of surfer hotels, blending the vibrant spirit of a hostel with the elevated comfort of a hotel. Their journey started in Mar del Plata, Argentina, and quickly expanded to other locations in the Dominican Republic and Ecuador. Each property features a local surf ambassador and offers a range of experiences, including wellness retreats, team-building activities, and surf camps, aiming to build a strong international surf community.
Las Golondrinas is a project created by and for wave lovers. It was born from a vision to build a global collection of surfer hotels, blending the vibrant spirit of a hostel with the elevated comfort of a hotel. Their journey started in Mar del Plata, Argentina, and quickly expanded to other locations in the Dominican Republic and Ecuador. Each property features a local surf ambassador and offers a range of experiences, including wellness retreats, team-building activities, and surf camps, aiming to build a strong international surf community.
The challenge.
The challenge.
Las Golondrinas had a powerful brand vision but needed help translating it into a digital experience that would drive user engagement and loyalty. They wanted an app that would encourage surfers to subscribe, invite others, stay active, and feel rewarded throughout their journey. The key challenge was designing an intuitive, gamified system that felt natural to the surfing lifestyle, without sacrificing usability or overwhelming users.
Las Golondrinas had a powerful brand vision but needed help translating it into a digital experience that would drive user engagement and loyalty. They wanted an app that would encourage surfers to subscribe, invite others, stay active, and feel rewarded throughout their journey. The key challenge was designing an intuitive, gamified system that felt natural to the surfing lifestyle, without sacrificing usability or overwhelming users.
The solution.
The solution.
Purple Bunny partnered with Las Golondrinas and the Avalith team to shape the digital extension of their brand. We started with a comprehensive discovery phase, diving into user motivations, business objectives, and the competitive landscape.
From there, we mapped out the app’s ecosystem, outlining key flows for onboarding, booking, point accumulation, and rewards. Our senior UX designers created wireframes infused with gamification strategies to maintain user excitement and clearly explain how points and rewards worked. Once the user journey was consolidated, we gave the app its visual soul by applying Las Golondrinas' fresh, adventurous brand identity, ensuring a seamless experience across both Android and iOS.
Purple Bunny partnered with Las Golondrinas and the Avalith team to shape the digital extension of their brand. We started with a comprehensive discovery phase, diving into user motivations, business objectives, and the competitive landscape.
From there, we mapped out the app’s ecosystem, outlining key flows for onboarding, booking, point accumulation, and rewards. Our senior UX designers created wireframes infused with gamification strategies to maintain user excitement and clearly explain how points and rewards worked. Once the user journey was consolidated, we gave the app its visual soul by applying Las Golondrinas' fresh, adventurous brand identity, ensuring a seamless experience across both Android and iOS.
The result.
The result.
Las Golondrinas launched a vibrant, user-friendly mobile app that empowers surfers from around the world to connect with the brand. Users can easily enroll, book their stays, earn points, and redeem them for exclusive discounts from top surf brands, or even free nights at Las Golondrinas hotels. The app now doubles as a booking spot and a community hangout hub, keeping the stoke alive and helping grow the Las Golondrinas global surfing network.
Las Golondrinas launched a vibrant, user-friendly mobile app that empowers surfers from around the world to connect with the brand. Users can easily enroll, book their stays, earn points, and redeem them for exclusive discounts from top surf brands, or even free nights at Las Golondrinas hotels. The app now doubles as a booking spot and a community hangout hub, keeping the stoke alive and helping grow the Las Golondrinas global surfing network.
