While our friends at Indicius created the brand’s new identity, we came on board and facilitated a Design Sprint to collaborate in the design of the new website.
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Inter Bold
Inter Bold
We set up a 4-week structure to reach the project goals.
Week 1 - 2
Ideate
We kicked it off by jumping on an all-out immersion phase with the HPI∙MS team. We needed to understand their current and desired future state, and the challenges at hand. This gave us the opportunity to reframe their challenges into seizable opportunities.
A series of exercises helped unify HPI∙MS's vision and direction. We voted on a two-year goal and identified the questions we wanted to get answers to by the end of the Sprint.
With laser-like focus, we decided on which solution concepts we wanted to test. Then we created the storyboard for the website prototype.
We mapped out each step of the experience to make sure our users would get us answers to the key questions we had defined.
Prototyping
From storyboarding, we dove into prototyping. And thanks to our design team we were able to create a high-fidelity website prototype in a day.
An animator jumped on board to highlight the collaborative nature of HPI∙MS in an attractive, visual manner.
Week 3
User Test
To get real answers, we needed real users. HPI∙MS team hand-picked 5 target customers to test the prototype: An engineer in computer sciences, a master's student, a statistical geneticist, a grant manager, and a post-doc expert in machine learning. They road-tested the initial prototype and gave us very valuable feedback.
We scored well on the animation because it clarified the nature of the institute but lacked specific information about the research and publications.
The result:
The Design Sprint helped HPI∙MS go onwards and upwards with its mission and goals by developing:
A solid brand identity as a collaborative research institute.
A newly designed and improved website that is user-centric and visually appealing.
Strategic recommendations for continuing design and content efforts.
A roadmap of the next steps to consider.
Working with HPI∙MS was a really valuable experience for us. Not only because it taught us the ins and outs of the medical research industry, but also because it was a chance to work side by side with researchers from different cultures that collaborate and innovate for the common good.
