Mangoboost
A brand and website transformation to boost the DPU chip company of the future
A brand and website transformation to boost the DPU chip company of the future
A brand and website transformation to boost the DPU chip company of the future
Brand Workshop
Brand Workshop
Brand Workshop
Brand Workshop
Branding Refresh
Branding Refresh
Branding Refresh
Branding Refresh
Brand Manual
Brand Manual
Brand Manual
Brand Manual
Copywriting
Copywriting
Copywriting
Copywriting
Web Design & Development
Web Design & Development
Web Design & Development
Web Design & Development
Partners: Indicius and ecloud agency
The brief.
The brief.
MangoBoost, based in Seoul, Korea, provides Data Processing Unit (DPU) chip solutions for datacenters, allowing them to optimize and scale with the help of a team of the world’s most experienced software engineers, scientists and academics. MangoBoost contacted Purple Bunny with the goal of reimagining their brand and website as part of their effort to become the best-known DPU chip company in the world.
MangoBoost, based in Seoul, Korea, provides Data Processing Unit (DPU) chip solutions for datacenters, allowing them to optimize and scale with the help of a team of the world’s most experienced software engineers, scientists and academics. MangoBoost contacted Purple Bunny with the goal of reimagining their brand and website as part of their effort to become the best-known DPU chip company in the world.
The challenge.
The challenge.
MangoBoost just about has it all: a pro team, cutting-edge tools, and the technical skills to develop innovative solutions for the future. The only thing missing was a digital strategy that would help them communicate their value proposition to potential clients and partners.
When we first connected with MangoBoost, our challenge was clear: to create a roadmap of digital solutions–including branding, messaging, web design, and development–that would bring MangoBoost’s brand and website to the level of their offering.
MangoBoost just about has it all: a pro team, cutting-edge tools, and the technical skills to develop innovative solutions for the future. The only thing missing was a digital strategy that would help them communicate their value proposition to potential clients and partners.
When we first connected with MangoBoost, our challenge was clear: to create a roadmap of digital solutions–including branding, messaging, web design, and development–that would bring MangoBoost’s brand and website to the level of their offering.
Our Impact.
Our Impact.
Sending the right message
Sending the right message
Before jumping into the visual elements, we wanted to nail down MangoBoost’s mission and vision. This work served as the foundation for an entirely new messaging strategy, which sought a balance between accurately describing the technical features of their products while maintaining marketing-appropriate language that would attract engineers and leaders alike.
Before jumping into the visual elements, we wanted to nail down MangoBoost’s mission and vision. This work served as the foundation for an entirely new messaging strategy, which sought a balance between accurately describing the technical features of their products while maintaining marketing-appropriate language that would attract engineers and leaders alike.
Polishing a trusted brand
Polishing a trusted brand
There were many elements of MangoBoost’s brand that the team wished to preserve–the colors, logo, and dark theme–as they were part of a tried and true identity that helped them achieve all they have so far. Keeping this in mind, our brand refresh included modernized typographies, gradients of the existing color palette, and 3D renders that take users inside MangoBoost’s hardware.
There were many elements of MangoBoost’s brand that the team wished to preserve–the colors, logo, and dark theme–as they were part of a tried and true identity that helped them achieve all they have so far. Keeping this in mind, our brand refresh included modernized typographies, gradients of the existing color palette, and 3D renders that take users inside MangoBoost’s hardware.
A site that shows off
A site that shows off
The crowning achievement of our work with MangoBoost was the new website, which incorporated the new branding, messaging, improved website structure, and new icons and graphics. Possibly the most high-impact element was a set of informational graphics that demonstrate the difference between traditional solutions and MangoBoost chip solutions, helping users to see a visual representation of their true value.
The crowning achievement of our work with MangoBoost was the new website, which incorporated the new branding, messaging, improved website structure, and new icons and graphics. Possibly the most high-impact element was a set of informational graphics that demonstrate the difference between traditional solutions and MangoBoost chip solutions, helping users to see a visual representation of their true value.
Boosting
MangoBoost's
Reach
Boosting
MangoBoost's
Reach
MangoBoost isn’t just any software company–they’re a team of dedicated experts that want to revolutionize the way datacenters manage data. At Purple Bunny, we worked to deeply understand their offering so that we could make it shine for potential customers and partners worldwide–boosting their company above the rest.
MangoBoost isn’t just any software company–they’re a team of dedicated experts that want to revolutionize the way datacenters manage data. At Purple Bunny, we worked to deeply understand their offering so that we could make it shine for potential customers and partners worldwide–boosting their company above the rest.
