Nido
A new name helps corporate
travelers find their nido
A new name helps corporate
travelers find their nido
A new name helps corporate
travelers find their nido
A new name helps corporate
travelers find their nido
A new name helps corporate
travelers find their nido
Naming Workshop
Naming Workshop
Naming Workshop
Naming Workshop
Voice of Customer Research
Voice of Customer Research
Voice of Customer Research
Voice of Customer Research
Brand Book
Brand Book
Brand Book
Brand Book
Brand Strategy
Brand Strategy
Brand Strategy
Brand Strategy
The brief.
Our story with Nido starts all the way back in 2016 when Purple Bunny and Indicius came together to create the brand for RentinBA, a luxury rental service for corporate travelers on both short- and long-term stays in Buenos Aires. Having expanded into Mexico and with plans to go worldwide, RentinBA realized that they needed to upgrade their brand–and their name–to reflect the true value of their service and their growing global reach.
Our story with Nido starts all the way back in 2016 when Purple Bunny and Indicius came together to create the brand for RentinBA, a luxury rental service for corporate travelers on both short- and long-term stays in Buenos Aires. Having expanded into Mexico and with plans to go worldwide, RentinBA realized that they needed to upgrade their brand–and their name–to reflect the true value of their service and their growing global reach.
The challenge.
RentinBA has always been known for excellence: From the sparkling cleanliness of their apartments to their swift problem solving, to their stellar client relationships, it’s clear that they’re a company that keeps their promises.
After 8 years of establishing themselves as the gold standard for corporate relocation worldwide, they came back to Purple Bunny in search of a new name and brand, to better support them as they scale and that truly expresses who they are.
RentinBA has always been known for excellence: From the sparkling cleanliness of their apartments to their swift problem solving, to their stellar client relationships, it’s clear that they’re a company that keeps their promises.
After 8 years of establishing themselves as the gold standard for corporate relocation worldwide, they came back to Purple Bunny in search of a new name and brand, to better support them as they scale and that truly expresses who they are.
Our Impact.
New name, new era
Nido’s reach already extends beyond just Buenos Aires–and they’re not planning to stop anytime soon. Our Naming Workshop helped Nido nail down what matters to their company, and choose a name that honors their Latin American roots while remaining global. "Nido," which means "nest" in Spanish, transmits a feeling of safety and comfort to their guests.
Nido’s reach already extends beyond just Buenos Aires–and they’re not planning to stop anytime soon. Our Naming Workshop helped Nido nail down what matters to their company, and choose a name that honors their Latin American roots while remaining global. "Nido," which means "nest" in Spanish, transmits a feeling of safety and comfort to their guests.
User-centered strategy
To create a brand that attracts Nido's ideal customer, the selective corporate traveler, we needed to identify the key values and words that appeal to this audience. By conducting a Brand Story Workshop and user interviews, we could better understand how clients and guests perceive the brand. And, with their new messaging approach laid out in a Brand Strategy Guide, Nido can target the right clients.
To create a brand that attracts Nido's ideal customer, the selective corporate traveler, we needed to identify the key values and words that appeal to this audience. By conducting a Brand Story Workshop and user interviews, we could better understand how clients and guests perceive the brand. And, with their new messaging approach laid out in a Brand Strategy Guide, Nido can target the right clients.
"Our company is changing the services offered and targeting a new audience. We feel our brand story and branding is not reflecting what we want to say and how to say it.”
"Our company is changing the services offered and targeting a new audience. We feel our brand story and branding is not reflecting what we want to say and how to say it.”
Margarita Mangino - Chief Growth Officer, Uruit
Margarita Mangino
Chief Growth Officer, Uruit
A global brand
After 8 years of establishing themselves as the gold standard for corporate relocation worldwide, they came back to Purple Bunny in search of a new name and brand, to better support them as they scale and that truly expresses who they are.
After 8 years of establishing themselves as the gold standard for corporate relocation worldwide, they came back to Purple Bunny in search of a new name and brand, to better support them as they scale and that truly expresses who they are.
Closing
With these upgraded resources, Nido is ready to spread their wings. This new brand ensures that corporate travelers worldwide know that if they want a comfortable, luxurious base to feel at home away from home, their Nido will be there for them.
With these upgraded resources, Nido is ready to spread their wings. This new brand ensures that corporate travelers worldwide know that if they want a comfortable, luxurious base to feel at home away from home, their Nido will be there for them.
