TackTravel

A site to make planning travel an experience in itself

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Project Type

E-commerce Website

Our Role

UX & UI Design

Year

2017

Location

Argentina

The Project

TackTravel provides travel experiences to curious customers who are interested in traveling but don’t have the time to do all the research themselves.

The Challenge

Provide a user-centric environment to help travelers have an authentic booking experience and get excited about traveling.

How we helped create a site that provides users with an authentic travel booking experience

Sketching

Using insights from research and user interviews, we defined user and business goals for each key screen. We made sure that the different layout options presented addressed each persona's objectives and concerns.

High-Fidelity Wireframes

Time to create an interactive prototype for both desktop and mobile breakpoints. We ran quick-and-dirty usability tests during the whole wireframing process to see if users were able to accomplish specific tasks. We had to make sure the designs were performing as intended!

High-Fidelity Wireframes

Visual Designs

We defined colors, fonts, buttons and a library of icons to be used throughout the site. From there, we presented the visual design of each screen, going through various rounds of feedback until we got it just right.

TackTravel

Multi-Step Search

We designed each element of the search process to create a seamless user experience and cater the experience to the traveler. They can browse destinations based on:

  • The type of trip they're craving
  • Regions they want to visit
  • Number of travelers
  • Budget Range
  • Travel dates

TackTravel

Hamburger Menu

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Search

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Search Results

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Type of Travel

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Number of travelers

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Budget

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Destination

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Filters

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Hotel

Sticky Header

The header stays fixed at the top of the screen as the user scrolls—travelers can view the selected filters as they continue customizing.

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Checkout

As the traveler completes the final details and clicks 'complete' on their reservation, their experience with TackTravel comes to an end, and they're ready to embark on their upcoming adventure!

TackTravel
TackTravel

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