Designing the next era for Uruit

Designing the next era for Uruit

Designing the next era for Uruit

Client

Uruit

Project Type

Brand Story

Brand Sprint

Branding

Social Media

Our Role

Branding

Strategy

Storytelling

Year / Location

2022 / Los Angeles,

California

Client

Uruit

Project Type

Brand Story

Brand Sprint

Branding

Social Media

Our Role

Branding

Strategy

Storytelling

Year / Location

2022 / Los Angeles,

California

The Brief

Uruit is one of the leading software developers in Latin America, with multiple offices globally and more than 150 employees, they transform bold ideas into exceptional products. As Uruit started to scale internationally and evolve its vision, they needed to revamp their visual identity and bring clarity and consistency to their messaging.

Client

Uruit

Project Type

Brand Story

Brand Sprint

Branding

Social Media

Our Role

Branding

Strategy

Storytelling

Year / Location

2022 / Los Angeles,

California

The Brief

Uruit is one of the leading software developers in Latin America, with multiple offices globally and more than 150 employees, they transform bold ideas into exceptional products. As Uruit started to scale internationally and evolve its vision, they needed to revamp their visual identity and bring clarity and consistency to their messaging.

The Challenge

Stepping out and up

Stepping out and up

Following Uruit’s expansion, 2021 meant a major milestone in the company’s roadmap with its transition from being product-oriented to product-led. This new approach along with the agency’s phenomenal growth meant that it was time for a new brand identity to scale up and reach new frontiers. And rightfully so.


They needed to work on their brand recognition, considering the company’s success. Their old visual identity resembled other competitors, and it confused potential clients. It was time to step it up.

Margarita Mangio

Chief Growth Officer, Uruit

"Our company is changing the services offered

"Our company is changing the services offered

and targeting a new audience. We feel our brand story and branding is not reflecting what we want to say and how to say it.”

and targeting a new audience. We feel our brand story and branding is not reflecting what we want to say and how to say it.”

The Solution

Creating, together

Creating, together

The Solution

Creating, together

Our first challenge was getting Uruit’s story and identity right. Together, with their team, we worked on collaborative workshops to build a coherent picture of the brand and give them the tools to express their ideas. When we work together, the sky is the limit.

Our first challenge was getting Uruit’s story and identity right. Together, with their team, we worked on collaborative workshops to build a coherent picture of the brand and give them the tools to express their ideas. When we work together, the sky is the limit.

Brand Sprint and Brand Story Workshop

Brand Sprint and Brand Story Workshop

Brand Sprint and Brand Story Workshop

This powerful combination of strategic workshops helped us define a clear direction to pursue both visually and in terms of messaging. Once we understood what made this team tick, we could help them express who they wanted to be.

This powerful combination of strategic workshops helped us define a clear direction to pursue both visually and in terms of messaging. Once we understood what made this team tick, we could help them express who they wanted to be.

Brand Messaging Guide

Brand Messaging Guide

Brand Messaging Guide

Uruit is an authority in the field, but it speaks naturally. Interactions feel genuine, not patronizing or robotic. So, we helped them achieve just that: A genuine and human voice to convey the authority they have built.


We took on Uruit’s verbal identity and defined full content guidelines to create a unique and consistent tone of voice that resonates with their audiences.

Uruit is an authority in the field, but it speaks naturally. Interactions feel genuine, not patronizing or robotic. So, we helped them achieve just that: A genuine and human voice to convey the authority they have built.


We took on Uruit’s verbal identity and defined full content guidelines to create a unique and consistent tone of voice that resonates with their audiences.

Visual Branding

Visual Branding

Visual Branding

Our signature branding process was focused on helping Uruit communicate its story, identity, authority, and values visually. Uruit originated from Uruguay and the team is very proud of its heritage, so we focused on capturing that while looking toward the future.


Strong linear patterns showing movement were executed to show Uruit as a global brand with a transformation mission.


The lines represent the different sides of the company. On one hand, they show Uruit’s fun spirit with all its eccentricities; on the other, its serious side and rational capacity. When combined it sheds light on the extraordinary difference the company makes to its clients.es.

Our signature branding process was focused on helping Uruit communicate its story, identity, authority, and values visually. Uruit originated from Uruguay and the team is very proud of its heritage, so we focused on capturing that while looking toward the future.


Strong linear patterns showing movement were executed to show Uruit as a global brand with a transformation mission.


The lines represent the different sides of the company. On one hand, they show Uruit’s fun spirit with all its eccentricities; on the other, its serious side and rational capacity. When combined it sheds light on the extraordinary difference the company makes to its clients.es.

Logo Revamp

Logo Revamp

Logo Revamp

We updated Uruit’s logo by working on the symmetry of the shapes in the logomark and used the font to lift the logo’s personality, bringing it closer to the digital territory.

We updated Uruit’s logo by working on the symmetry of the shapes in the logomark and used the font to lift the logo’s personality, bringing it closer to the digital territory.

Assets to reflect the new Uruit

Assets to reflect the new Uruit

Neutral yet fun. Uruit’s new typeface looks great in large-size copy in various formats and applications.

Icons for every occasion. We designed a set of icons ready to use for various contexts. The design was based on the logo and its line style.

We put everything together in a Style Guide. This makes sure that Uruit’s logo, colors, typefaces, icons, shapes, and all the other little things will shine through consistently from business cards to banner ads.

Social Media Workshop

Social Media Workshop

We fine-tuned Uruit’s Social Media strategy and set goals each curated for a specific audience. From there, we set them up with different posts using our fresh designs.

Valentín Rios

Design Director, Purple Bunny

"Working with passionate people

"Working with passionate people

with big ambitions who really believe in what they do, working with them closely, and seeing our efforts come to life was very rewarding for us"

with big ambitions who really believe in what they do, working with them closely, and seeing our efforts come to life was very rewarding for us"

The Result

Built for the road ahead

At the end of this process, Uruit got an authentic, effective, and genuine brand. A visual identity that doesn’t just show Uruit’s command in the field but embraces the attitude that makes them different from others. Some of the great deliverables Uruit took home included:

Full reports for the Brand Sprint and the Brand Story to inform future marketing strategies.

Brand Messaging Guidelines to ensure consistency across all communications.

A new Brand Identity with assets ready for implementation.

A revamped logo to reflect this new change.

A Social Media strategy to help Uruit communicate its new identity to the world.

Margarita Mangio

Chief Growth Officer, Uruit

"We’ve recently launched our new branding.

"We’ve recently launched our new branding.

When we presented it internally people loved the change, and we had really good feedback when we launched publicly from clients and the community.”

When we presented it internally people loved the change, and we had really good feedback when we launched publicly from clients and the community.”

Our partnership is still ongoing and we’re very grateful to have the opportunity to play a key role in bringing to life Uruit’s new identity pushing both strategy and execution in the direction where it’s headed.