Behind the Bunny

Hand-crafted in Buenos Aires, Argentina, two founders lead a close-knit team.

Catalina de León Belloc

Catalina de León Belloc


UI Designer.

Chocolate Addict.

Catalina is on a lifelong journey to solve people’s problems through effective UX and UI. As the former head of design at Indicius, she followed her passion for details while leading teams and working on award-winning projects for clients from all over the world. As the founder of Purple Bunny, Catalina follows her hunger for new ways to make users’ lives easier and better. She’s also a jury member at CSSDA.

Hernan Puente

Hernan Puente



Football freak.

Hernán is a self-described semi-geek who wears both technical and creative hats. He’s been in the internet business since 2000, working as a web analyst for big corporations like Accenture and IBM. He’s proven his leadership skills as CEO and founder of Indicius, former jury member at AWWWARDS, and current jury member at CSSDA. Hernán manages to be exceptionally friendly and communicative with both his teams and his clients.

Annie Bacher
Project Manager & CopywriterShapeCreated with Sketch.

Annie Bacher



Health Nerd.

Annie is a New Hampshire native living the steak and Malbec dream in Buenos Aires. A former agency copywriter and food writer, she now uses the power of communication to partner with design for great user experiences. She keeps everyone on schedule and makes sure the right words go in the right place.

Valentin Rios

Valentin Rios


Music producer.

Coffee lover.

Valentin is a designaholic with a huge love for aesthetics and a tight relationship with UX from his Industrial Design background. He joins the team remotely from the country’s beer capital: Santa Fe. He hopes to give every user the best experiences while having fun and doing what he loves.

This is our jam

This stuff is to us what carrots are to...well, a bunny.

  • Marketing websites
  • Brand identities
  • 2D animations
  • E-commerce websites
  • Illustrations
  • Web & mobile apps

Here's how we do it



We delve into the project through an efficient discovery and planning stage.

  • Research
  • Strategy
  • Ideation & Sketching
  • Branding
  • Prototyping & Validation
  • Moodboarding


We use all the tools at our fingertips to design something beautiful and functional.

  • Information Architecture
  • UX Design
  • UI Design
  • Responsive Design
  • Motion UI
  • Illustration
  • Style Guide Development
  • 2D & 3D Animation
  • Content Creation & Copywriting


We develop and polish the finished product, and offer continual improvement.

  • Technical planning & consultancy
  • Font + Backend Development
  • CMS Systems
  • Web and mobile apps
  • E-commerce development


CarrotCreated with Sketch.
CarrotCreated with Sketch.
CarrotCreated with Sketch.
CarrotCreated with Sketch.
CarrotCreated with Sketch.

Meet an Immigrant -

CSSDA Special Kudos 2016 NOV 30

Chicago Montessori -

CSSDA Special Kudos 2016 JUN 20

Chicago Montessori -

CSSDA Special Kudos 2016 NOV 30

Safer Systems -

CSSDA Special Kudos 2016 MAY 8

Rochelle Bailis -

Special Kudos 2018 JUN 4